Where Self-Worth Meets Earth-Worth

Turn everyday eating into a movement for the planet.

Timed Hero Events (06:30, 11:00, 16:30, 20:30 Bangkok) + near-me food rescues + visible impact. Earn leaves and badges as you cut waste, save money, and help the city breathe.

About SelfEco

SelfEco is a purpose-driven platform where personal well-being meets ecological action. Founded by Dr. Nophea Sasaki at the Sasin School of Management, Chulalongkorn University, SelfEco reimagines sustainability as a daily practice of self-care, community care, and planetary repair.

By linking self-worth with earth-worth, SelfEco invites individuals, schools, and organizations to take part in a regenerative economy grounded in science and empathy. The movement advances the SDGs by reducing food waste, lowering emissions, and strengthening inclusion—with transparent metrics and a digital ecosystem built for trust.